Our Team.
YAM YAM was founded by three best friends who’ve known each other since elementary school.
With backgrounds in design, branding, and finance — and over 20 years of friendship — we came together to build something playful, personal, and proudly women-owned.
We’re based between Asia and the world, designing jewelry that brings meaning to the everyday.
Philosophy of Design.
Every YAM YAM piece is rooted in intention.
We draw inspiration from Asian culture and everyday symbols of luck — fortune cookies, wishbones, taro boba — and turn them into wearable icons.
Our style blends softness with strength, meaning with minimalism, and joy with identity.
Material Selection.
We use high-quality copper alloy as a base, finished with thick 18K gold or white gold plating for long-lasting shine.
All pearls are eco-friendly acrylic, and our purple beads are custom-selected glass, matching our signature yam-inspired tone.
Our pieces are lightweight, durable, and designed to stay with you — from daily wear to lucky occasions.